VITA

Professor Edward J. Forrest

               Email: EdwardF@cbpp.uaa.alaska.edu

 

EDUCATION

EMPLOYMENT

2000-Present:  Full Professor/ University of Alaska-Anchorage/ College of Business & Public Policy-Dept. of Business Administration 

1996-2000: Griffith University/ Faculty of Commerce & Management, Queensland Australia

1977-1996: The Florida State University/ College of Communication

RESEARCH  & PUBLICATIONS

BOOKS: 

2003/ Internet Marketing Intelligence: Research Tools, Techniques and Resources.  Edward Forrest. (McGraw-Hill/ Irwin) U.S. ISBN 0-07-282111-6 / Australia ISBN 0-074-711-20-2

1999/ The New York Times: Guide to Marketing, Jamie Murphy and Edward Forrest- Editors, (South-Western College Publishing, ISBN O-324-04182-9) 

1998/ Internet Marketing Research: Resources and Techniques.  Edward Forrest. (McGraw-Hill Publishing -Australia, Nov. '98) 250 pages. ISBN 007-470-598-9. Nominated (June, ’99)“Tertiary Book of the Year” by the Australian Publishers Association.

1997/ CyberMarketing: Your Interactive Marketing Consultant. Edited by Regina Brady, Dr. Edward J. Forrest and Dr. Richard Mizerski. NTC Publishing and The American Marketing Association: (Chicago, 1997) 326 pages. ISBN 0-8442-3442-7.

1996/ Interactive Marketing: The Future Present. Edited by Dr. Edward J. Forrest and Dr. Richard Mizerski. NTC Publishing and The American Marketing Association: (Chicago, 1996) 378 pages. ISBN 0-8442-3426-5.

 BOOK CHAPTERS:

1997/ “Hits, Views, Clicks, and Visits: Web Advertisers Face Data Jungle,” Jamie Murphy and Edward Forrest, CyberMarketing: Your Interactive Marketing Consultant (NTC Publishing and The American Marketing Association: Chicago, 1997). pp.247-256.

“The Impact of Interactive Communication on Advertising and Marketing,” Edward Forrest, Lance Kinney, Michael Chamberlain, CyberMarketing: Your Interactive Marketing Consultant (NTC Publishing and The American Marketing Association: Chicago, 1997) pp. 79-92. And, Interactive Marketing: The Future Present, pp. 269-282.

1996/ “Consuming Technologies at Home: New Consumer Research Techniques,” C. Edward Wotring, Joseph Kayany, Edward Forrest, Interactive Marketing: The Future Present, pp. 269-282.

1995/ "The New Communication Technologies: Evolution or Revolution?" Forrest, Wotring and James, in Forrest, et. al. Interactive Communication: The Impact of the New Technologies On Society  .

 "Some Final Predictions:From Sure-fire Bets...to...When Pigs Fly," by Forrest and Chamberlain, Interactive Communication: The Impact of the New Technologies On Society. 

 "From Mass-to-Multimedia Research: New Paradigms and Future Directions", by Dr. C. Edward Wotring, Dr. Joseph Kayany, and Dr. Edward J. Forrest, Interactive Communication: The Impact of the New Technologies On Society.

1989/ Edward J. Forrest and C. Edward Wotring, "Research and Evaluation," in William Wells (et. al.) Advertising: Principles and Practice, New York: Prentice Hall, 1989. Pages 511-529.

 Barry Sapolsky and Edward J. Forrest, "Measuring VCR Ad-Voidance," in Mark Levy, The VCR AGE: Home Video and Mass Communication, Sage, 1989. Pages 148-167.

REFEREED JOURNAL ARTICLES:  

2008/ "The Paradoxes of Internet Privacy," Yong Cao, Sengping Sheng, Joel Swanson, Edward Forrest, in review.

2003/     "An investigation into commitment in non-Western industrial marketing relationships" Leonard V. Coote, Edward J. Forrest and Terence W. Tam, Industrial Marketing Management ,Volume 32, Issue 7 , October 2003, Pages 595-604.

2002/ “The Effect of Information, Transformation and Involvement,” Nigel Pope, Edward Forrest and Jeaney Yip- Australian Journal of Electronic Commerce .

1999/ “Risk Factors Affecting the Intention to Purchase Sporting Goods on the Internet,” Nigel Pope, Mark Brown, Edward Forrest, Sports Marketing Quarterly, Volume 8, Number 2,1999: 25-35.

1998/ "A Content Analysis and Three Continent Comparison of the Features of Successful Sports Marketing Web-sites,” Pope N. K, Forrest E. J. Accountability and Performance, Vol.4, No. 3, Dec.’98: 101-112.

1997/ "The Relationship Between Fan Involvement and Web Site Response," Asia-Australia Marketing Journal, Volume 5, No.1 December 1997: 71-81, Nigel K. Ll. Pope and Edward J. Forrest. Evaluation of sport web site effects controlling for web-user's involvement.

 “A Proposed Format For The Management Of Sport Marketing Web Sites," Nigel K. Pope and Edward J. Forrest, Cyber-Journal of Sport Marketing, Volume 1, Number 2. April, 1997. 

 1996/ "Hotel Management and Marketing on the Internet," Cornell Quarterly, Volume 37, No. 3, 1996: 70-82, (Jamie Murphy, Edward J. Forrest and C. Edward Wotring).

  "Restaurant Marketing On the Worldwide Web," Cornell Quarterly, Volume 37, No. 1, 1996: 61-71, (Jamie Murphy, Edward J. Forrest and C. Edward Wotring). Article analyzes the utility of web for marketing and management for restaurateurs.

  "Relational Control and Interactive Media Choice in Technology Mediated Communication Situations," Human Communication Research, Volume 22, No. 3, 1996: 399-421, (Joseph M. Kayany, C. Edward Wotring, and Edward J. Forrest).

1995/ "An Exploratory Study of the Perceived Benefits of Electronic Bulletin Board Use and Their Impact on Other Communication Activities," Journal of Broadcasting and Electronic Media, Volume 39, No. 1, 1995: 30-50 (Michael L. James, C. Edward Wotring and Edward J. Forrest).  An on-line survey of bulletin board users on Prodigy and Compuserve information services.

1991/ "The Production and Marketing of CD-I and DVI: Lessons from IVD," Interact, Volume 3, No. 1, l991: 24-29. (Christopher Corum, C. Edward Wotring, Edward J. Forrest and Michael L. James. An overview of educational research and the emergent advantages of interactive technologies.

 "Multimedia Musings - Media Myopia," Edward J. Forrest, Michael L. James, C. Edward Wotring, Interact, Volume 3, No. 1, 1991: 52-57. A review of the initial (mis)applications and (mis)perceptions surrounding the introduction of new communication technologies.

 1988/ "Segmenting VCR Owners," Journal of Advertising Research, Volume 28, No. 2, April/May 1988: 29-40 James Potter, Edward J. Forrest, Barry Sapolsky and William Ware. A survey of 1,100 VCR owners; Introduced the concept of "Technographics."

 PROFESSIONAL JOURNALS (Non-Refereed)

 1996/  "Hooking into 'The Net'," Florida Restaurateur, Volume 1, Number 1, 1996:25, (Jamie Murphy, C. Edward Wotring, and Edward J. Forrest).

 "Cyber-Menu for 21st Century Restaurateurs," Florida Restaurateur, Volume1, Number 2, 1996:42, (Jamie Murphy, C. Edward Wotring, and Edward J. Forrest).

 1986/ Edward J. Forrest, "VCR users Attitudes toward Advertising," and "How TV Audience Avoids Prime-Time Commercials," Fact Book 1986, 9th Edition), Direct Marketing Association, New York, New York—A statistical analysis of estimated audience attitudes, exposure and level of attention to TV advertising.

 1981/ Edward J. Forrest and Leo Blumberg, "Mailing List Psychographics: An Inside Look at Prospects," Direct Marketing, Volume 44, No. 6 , 1981: 58.

 Edward J. Forrest, et. al., "Psychographic Flesh, Demographic Bones," American Demographics, Volume 3, No.8, 1981:25-30.

ELECTRONIC PUBLISHING

1995/ Issues in Interactive Communication: The Impact of the New Communication Technologies on Society, Executive Editor and Producer, Edward Forrest. Editors- Edward Wotring, Jamie Murphy, Philip Rothchild. An electronic book (Originally developed for  Dryden Press)

 On-Line Newspapers- The New York Times, CyberTimes:

COMPACT DISCS

2001/ CD-Marketing: Your Desktop Companion- 1.1, Edward Forrest & Nigel Pope (Irwin/McGraw-Hill- ISBN 0-07-471063-X).

1999/  Marketing: Your Desktop Companion-1.0, Edward Forrest and Nigel Pope (Irwin/McGraw-Hill- ISBN 0-07-470788-4) Winner (June, ’00)“Technology Showcase-CD-ROM of the Year” by the Australian Publishers Association.

 1996/ Executive Producer - Learning TV Interactive – Canal Math - A series of CD-i and CD-ROM discs which present the key mathematical principles in algebra and geometry and delineate their contemporary applications. Produced in conjunction with QUAI NORD- Paris, France. Released –September, 1996. Co-authors Mark Menahem and Jack Buckley.

 1995/ Educational Consultant and CD-ROM Designer, A.J.'s Time Travelers - a 40 episode educational television series produced by GoldCoast Communications, L.A., Ca. 1995.

 1993/ The World At War - In conjunction with Thames Television -London and Allen Communications-Salt Lake City; assisted in designing and producing (in 1992-3) an interactive version (a laser-disc prototype) of the critically acclaimed documentary TV series on World War II.

 1991/ Developer," Hypermedia on Hypermedia," Hypercard/Supercard based software prototype delineating the evolution of communication technologies and demonstrating the concept of hypermedia, for Apple Computer Inc.'s Higher Education's Arts, Humanities, and Social Sciences Sales Tools, 1991.

 

REFEREED CONVENTION PAPERS & PRESENTATIONS

2007/ “Interest Rate Sensitivity of Bank Stock Returns: Re-examination since Basel Accords,” with Adam Fagan and Suresh Srivastava,  Decision Sciences Institute Annual Meeting, Phoenix, Arizona, Nov. 17-20,2007.

2006/ "Broadening the Boundaries of Academic Publication – A Follow-up and Suggestion," Edward Forrest, Jamie Murphy, Larry Neale, Australia New Zealand Marketing Educators' Conference, Brisbane, Australia, Dec. 2006. 

"Leveraging the Factors Affecting Participation in the Martial Arts: A Validation and Application of Twemlow, Lerma and Twemlow," Hume Winzar, Nigel Pope, Ki Wan Kim, Edward Forrest, Australia New Zealand Marketing Educators' Conference, Brisbane, Australia, Dec. 2006.

2005/ "Customers’ Multiple Media Choices and Store Patronage," Yong Cao & Edward Forrest, 4th Annual Hawaii International Conference on Social Sciences, Poster Presentation-Honolulu, Hawaii, June, 2005

2004/"Consumer Attitudes Towards Genetically Modified Foods: Development of a Multidimensional Scale," Nigel Pope, Kevin Voges, Mark Brown,  Edward Forrest, Australia New Zealand Marketing Educators' Conference, Wellington, New Zealand, Dec. 2004. 

2002/ “Consumer Behavior Assumptions of E-Commerce: Five Critical Considerations” Irfan Ahmed & Edward Forrest- The National Business and Economics Society, Maui, Hawaii, March 2002.

2001/ "Marketing International Education Online: An Exploratory Study," Gomes, Liza; Murphy, Jamie and Forrest, Edward,  Western Australian Workshop on Information Systems Research, 26 November. Perth, Australia

1999/ "An Investigation into the Antecedents of Long-Term Orientation in Chinese Business Relationships, " Terence Tam, Len Coote, Edward Forrest, "The Third International Symposium on Multinational Business Management- The 21st Century Global Corporation," Nanjing, China, Dec. 10-12, 1999. 20pps.

 "The Determinants of Xieyishu in Chinese Business Networks," Terence Tam, Len Coote, Edward Forrest, Australia New Zealand Marketing Academy Conference, Sydney- Nov.28-Dec.1,’99. 9pps.

“Teaching Flexible Learning and Learning Flexible Teaching," Edward Forrest, Nigel Pope, Terry Gatfield. International Conference on Technology and Education, Edinburgh, Scotland. March 29-31, 1999.

  “Examining the Pedagogy of Flexible Learning in Higher Education as a Meta-contructavist Vehicle for Student Learning and the Need to Examine the Role of Student Assessment," Terry Gatfield, Edward Forrest, Nigel Pope. International Conference on Technology and Education, Edinburgh, Scotland. March 29-31, 1999.

 “An Examination of the Use of Peer Rating for Formative Assessment in the Context of Interactive Education," Nigel Pope, Edward Forrest, Terry Gatfield. International Conference on Technology and Education, Edinburgh, Scotland. March 29-31, 1999

  “Flexible Learning and the Changing Perceived Value of Time," John McDonnell, Terry Gatfield, Edward Forrest. International Conference on Technology and Education, Edinburgh, Scotland. March 29-31, 1999.

1998/ “Internet Advertising: An Assessment of Consumer Attitudes to Advertising on the Internet,” Jo Previte and Edward Forrest, Australia New Zealand Marketing Educators' Conference, Dunedin, New Zealand, Nov.30-Dec. 3, 1998. CD-ROM-11pps.

  “Everything Old Is New Again: Modern-Western Relationship Marketing (1:1) Meets Ancient Eastern Business Protocol (Guanxi),” Terrence Tam and Edward Forrest, Australia New Zealand Marketing Educators' Conference, Dunedin, New Zealand, Nov.30-Dec. 3, 1998. CD-ROM-11pps. 

 “Lottery Advertising and Ethnic Group Play of Lottery Games,” Richard Mizerski, Katherine Straughn-Mizerski, Jackie Williams and Edward Forrest, ACR-Asia Pacific Conference, Vol. 3, 1998 (ISBN 0-915552-41-8). Pages 68-74.

 "Servicescape Determinants in the Interactive Learning Environment," Edward J. Forrest and Nigel K. Ll. Pope, A Worldwide Network of Learning: Opportunities, Challenges, and Contrasts, The Fifteenth International Conference On Technology and Education—Santa Fe, New Mexico, March 8-11, 1998.

"The Relationship Between Course Content, Delivery Mode and Student Satisfaction in the Computer- Mediated Environment," Edward J. Forrest and Nigel K. Ll. Pope, A Worldwide Network of Learning: Opportunities, Challenges, and Contrasts, The Fifteenth International Conference On Technology and Education—Santa Fe, New Mexico, March 8-11, 1998.

"The Effect of Computer Interaction On Grades in Marketing Education: An Empirical Investigation," Nigel K. Ll. Pope and Edward J. Forrest, A Worldwide Network of Learning: Opportunities, Challenges, and Contrasts, The Fifteenth International Conference On Technology and Education—Santa Fe, New Mexico, March 8-11, 1998.

“The Effect of Retail on Underage Individuals Use of Cigarettes,” by Richard Mizerski, Katherine Straughn-Mizerski, Rohan Miller and Edward Forrest, in Recent Advances in  Retailing and Services Science, 1998.

“Receptivity to Marketing Communications: Individual Trait or Communications Effects?” Richard Mizerski, Katherine Straughn-Mizerski, Edward Forrest and Kelly Page, in 3rd  International Conference on Marketing and Corporate Communications, 1998.

"An Investigation of the Relationship Between Corporate Image, Product Type, Prior Use of a Brand and the Brand Name Itself," Nigel Pope and Edward Forrest, in 3rd International Conference on Marketing and Corporate Communications, 1998.

1997/ "An Examination of Gender Differences in Awareness and Accuracy of Awareness of Corporate Sponsorship of Sport."  Nigel Pope and Edward Forrest, The Sports Marketing Association - Australia New Zealand Conference, Auckland: November ‘97.

 "Webnography: Developing Unobtrusive Online Research," S. Dann and E. J. Forrest, Australia New Zealand Marketing Educators' Conference Proceedings, Melbourne, Dec.’97, Volume II: 783-784.

 "Pornography On the Internet: Implications for Marketers," N. Pope, K. Page, E. J. Forrest, Australia New Zealand Marketing Educators' Conference Proceedings, Melbourne, Dec. ’97,Volume I: 222-242.

  "Survey Research on the World Wide Web," Terrence Tam, Edward J. Forrest, Nigel Pope, Australia New Zealand Marketing Educators' Conference Proceedings, Melbourne, December ’97,Volume I: 600-602.

 "Sport Marketing on the Internet," Australia New Zealand Marketing Educators' Conference, Edward J. Forrest, Nigel Pope and Jamie Murphy, Auckland, November '97, Book of Abstracts: 13-14.

  "Educational Resources On the Internet: Toward a Meta -Index," Edward J. Forrest, Jeffrey Lim, Nigel K. Ll. Pope, Ken Henderson, The Fourteenth International Conference On Technology and Education—Oslo, Norway August 10-13, 1997, Volume 2: 623-626.

  "Survey Research on the Web," N. K. Ll. Pope, T. Tam, E. J. Forrest, K. Henderson, The Fourteenth International Conference On Technology and Education—Oslo, Norway Aug. 10-13, ’97, Vol. 2: 620-623.

1996/ "Sport Marketing on the Internet," Australia New Zealand Marketing Educators' Conference, Edward J. Forrest, Nigel Pope and Jamie Murphy, Auckland: November ‘96. 

“The Effects of Tempo and Texture on Listeners' Responses to Contemporary Music,” INFORMS Marketing Science Conference, 1996, Lucia Fishburne, C. Edward Wotring and Edward J. Forrest.

 "The Implementation and Evaluation of Campus Information Kiosks,” C. Corum, C. E. Wotring and E. J. Forrest, Technology and Communications: Catalyst for Educational Change (Proceedings of the 13th International Conference On Technology and Education), Volume 2, 1996: 446-448.

 "Designing "Edutainment" Products: A Case Study of an International Multimedia Project," M.Houghton, E.J. Forrest and C. E. Wotring, Technology and Communications: Catalyst for Educational Change (Proceedings of the 13th International Conference On Technology and Education), Vol.2, 1996: 396-398.

"The Diffusion of New Interactive Technologies: Consumer Kiosks," Thomas Hutchison, C. Edward Wotring and Edward J. Forrest, Technology and Communications: Catalyst for Educational Change (Proceedings of the 13th International Conference On Technology and Education), Vol. 2, 1996: 278-280.

 "Computerised Voice Recognition Systems and Their Application To the Mobility Impaired," Michael Chamberlain, Edward J. Forrest and C. Edward Wotring, Jamie Murphy, Technology and Communications: Catalyst for Educational Change (Proceedings of the 13th International Conference On Technology and Education), Volume 2, 1996: 399-401.

1995/ "CD ROM and the Boob Tube: "Edutainment" and Saturday Morning TV," Edward J. Forrest, C. Edward Wotring and Jack Buckley, Leadership for Creating Educational Change: Integrating the Power of Technology (Proceedings of the International Conference On Technology and Education) Volume 1, University of Texas at Austin, 1995: 376-378.

 "Writing for Interactive Media," W. Jack Buckley, Edward J. Forrest, C. Edward Wotring, Leadership for Creating Educational Change: Integrating the Power of Technology (Proceedings of the International Conference On Technology and Education) Volume 1, University of Texas at Austin, 1995: 370-372.

 "Computer Mediated Communication in Households: Finding a Niche in Domestic Communication," Joseph M. Kayany, C. Edward Wotring, Edward J. Forrest and Ahmed Al-Yusuf,  Leadership for Creating Educational Change: Integrating the Power of Technology (Proceedings of the International Conference On Technology and Education) Volume 1, University of Texas at Austin, 1995: 373-375.

1994/ "Significance of Relational Control and Interactive Media Choice," Broadcast Education Association, Joseph M. Kayany, C. Edward Wotring, and Edward J. Forrest, 1st Place Award, Open Category, Communication Technology Division, 1994.

"An Overview of FSU'S Master's Degree Program in Interactive Communication," E. J. Forrest and C. E.Wotring, Deciding Our Future: Technological Imperatives For Education, (Proceedings of the International Conference On Technology and Education) Vol. 2, Institute of Education, University of London, 1994: 861-863.

  "Discussion of the Current Questions and Methods Pertaining to Research on Interactive Technologies," C. Edward Wotring, Edward J. Forrest, David Wamsley and Daniel J. Montgomery, Deciding Our Future: Technological Imperatives For Education, (Proceedings of the International Conference On Technology and Education) Volume 2, Institute of Education, University of London, 1994:1152-1154.

1993/ "An Exploratory Study of the Perceived Benefits of Electronic Bulletin Board Use and Their Impact on Other Communication Activities," Broadcast Education Association, Michael L. James, C. Edward Wotring and Edward J. Forrest, 2nd Place Award, Debut Category, Communication Technology Division, 1993.

  “Interactive Communication Technology: Theory, Research and Diffusion" Speech Communication Association, Media Forum Panel -chaired by Dan Montgomery, presentations by Edward J. Forrest, Tom Hutchinson, Jay Rayburn and C. Edward Wotring, 1993.

 "Interactive Technologies...as it Relates to Government, Industry and Education," 2nd Annual Florida Government Technology Conference  (panel presentation Edward Forrest, Dan Montgomery, C. Edward Wotring, Jay Rayburn, Christopher Sullivan) 1993.

1992/ "Multimedia:  Its Historical, Theoretical and Curricular Context," Edward J. Forrest, C. Edward Wotring  and Michael James, Interactive Instruction Delivery Conference, Society for Applied Learning Technology, 1992.

1991/ "Beyond Mass Media: Moving into Hypermedia," Edward J. Forrest, C. Edward Wotring, Michael James and W. James Potter, Speech Communication Association, 1991.  

"Look Out DVI: Here Comes CDI," Edward J. Forrest, C. Edward Wotring and Michael James, MacAdemia, 1991.

 "New Graduate Degree in Interactive Media," Edward J. Forrest, C. Edward Wotring and Michael James,  Interactive Multimedia: Teaching in Florida in the 21st Century,  Florida State University Center for Professional Development and Public Service, 1991.

1990/ "Hypermedia in Communication," E.J. Forrest, C. E. Wotring and M. L. James, Florida State Communication Association, 1990.

"From Etch-A-Sketch to Hypermedia," E. J. Forrest, C. E. Wotring and M. L. James, MacAdemia, 1990.

1988/ Theodore Clevenger, Jr., C. Edward Wotring, Robert Braswell, Renee Edwards and Edward J. Forrest, "Metaphor Formation as Predicted by Cognitive Distances," Southern Speech Communication Association, 1988.

 Barry Sapolsky and Edward J. Forrest, "Videocassette Recorders: Fine-tuning the User and Enlarging the Overall Picture," Broadcast Education Association, 1988.

PRESENTATIONS- INVITED SPEAKER/PRESENTER

 1996/ "Information Diffusion and the New Media: Maximising Health Information" (Edward J. Forrest). High Stakes In Health Communication: - A Symposium by The Center for Ethics in Political and Health Communication, Oxford University- Oxford, England @St. Catherine’s College, July 1996.

 1995/ Edward J. Forrest, CD-i Software Presentation - "Interactive Learning TV " @ Le Prix Mobius- for Scientific, Industrial, Educational and Cultural MultiMedia -Paris, France (Oct.30) 1995.

 1993/ Edward J. Forrest, "Actif et Interactif," The European Convention for Interactivity and Multimedia Publishing, Paris, France (Panel participant by special invitation of the French Minister of Education-Jack Lang) 1993.

1990/  Edward J. Forrest and C. Edward Wotring, "The View from Continental Europe and the USA," Education and Industry Partnership in Action, European Secondary Heads Association, Bath, England, 1990.

TEACHING

COURSE REPERTOIRE

Marketing

  • Principles of  Marketing: Subject overviews marketing-its role, scope, applications, concepts and processes-- marketing management, research, segmentation, consumer behaviour, marketing mix, promotion, distribution, pricing, product development; specialisations--retailing, international, services and business-to-business.

  • Marketing Research: Subject addresses the key issues underlying the conduct of market and other business-related research. In the process of developing and completing an entire research project, students are immersed in the entire research process including research design, measurement, sampling, computer-based data analysis, report writing and presentation.

  •  Integrated Marketing Communications: Advertising & Promotion: Subject examines the techniques and activities involved in advertising and promotion.  The focus is primarily on the use and influence of mass and interactive media, and reviews media-consumer models and media effects studies as they apply to a wide range of promotion activities practised globally.

  • Innovation & Entrepreneurship: New product/business concept-development, testing & implementation.

  • Consumer Behaviour: latest theories and research in the area of consumer behaviour are examined. Key issues include children as consumers, consumerism, hedonic consumption, advertising and cross-cultural research.

  • International Marketing: The course addresses the planning, organizing, coordinating and controlling functions of international marketing management; including analysis of consumers and target markets, marketing research and promotion decisions applied to international markets

  • Current Issues in Marketing  Seminar: An analysis of the managerial relevance of current issues in marketing as found in the professional and/ or popular marketing literature. A historical perspective will be provided through classic readings from the literature. Students will be expected to read, analyze, and discuss assigned readings in a seminar atmosphere with a view toward understanding the rationale of applied marketing management practices in such areas as theory, marketing mix, and ethics. The relation and role of marketing relative to other functional areas of the firm will be explored.

  • Marketing Management: This course is designed to provide you with: A broad introduction to marketing terms, concepts & paradigms; An opportunity to fully engage & participate in marketing management and experience the interaction of your firm's production, marketing, R&D, HR, and financial operations and observe the impact of your marketing decisions within a competitive market.

Mass Communication

  • Introduction to Mass Media: Subject examines the evolution, structure, function and content of print and electronic media.

  • Mass Media and Society: Subject examines social, political, and cultural effects of various media on society.

  •  Elements of Broadcasting: Subject overviews structural evolution and operation of major elements of the broadcasting industry-­networks, stations, program producers, audience research companies, and the government.

Advertising

  • Principles of Advertising: Introduction to and overview of the advertising industry; basic concepts in research, creative strategy, media planning, regulation and effects.

  • Advertising Research: Design, execution and analysis of field surveys, focus groups and message/copy testing technique--intro to parametric and non-parametric statistical techniques.

  • Creative Strategy I: Practical experience in translation of market research data into effective copy and layout.

  • Creative Strategy II: Subject entails evolution and presentation of an entire advertising campaign which includes primary and secondary market research, creative, promotional, and media strategies.

  • Media Planning: Subject involves exercises in constructing and evaluating alternative media-buying patterns and strategies...in terms of reach, frequency, and cost efficiencies.

COURSES ORIGINALLY CONCEIVED & DEVELOPED

  • Interactive/Internet Marketing: An overview of the emerging interactive technologies and their impact on and implications for marketing strategy, consumer behaviour and segmentation research, traditional advertising design and media planning. With special emphasis on the Internet and the design & evaluation of commercial web-sites.

  • Marketing in the 21st Century: This subject overviews and examines key trends that will significantly impact marketing strategy in the near  future. Demographic, cultural, socio-political, economic and technological trends and scenarios are identified and projected.

  • Internet Marketing Research: analysis of ­secondary on-line sources of market intelligence, conducting primary survey and focus group research on-line; how to utilise custom information search and delivery engines & agents.

  • Interactive Media Programming & Design: Graduate course­ -- conceptualisation & development of an interactive media product for disc, on-line or Internet services.

  • Interactive Media Research: Graduate subject - Primary research studies & analyses of secondary research databases on interactive communication technologies and effects

  • Media Consumer Behaviour: Graduate seminar wherein the analysis of the consumer proceeds from applied social-psychological theories of human emotion, perception, learning, attitude formation, and personality--as they relate to audience analysis.

  • Media-Market Research: Graduate seminar- Course involves the complete analysis of media-markets--audience characteristics and consumption, medium by medium to buy or sell media space and time with the greatest efficiency and effectiveness.

  • Target-Market Research: Application of advanced research and statistical techniques to copy and campaign testing with emphasis on brand image analysis, multi-dimensional scaling and discriminant analysis.  

@ Griffith University- Brisbane, Australia:

Ø Conceived, developed and taught Australia’s first undergraduate and graduate subjects in Interactive/ Internet Marketing  and Internet Marketing Research; Other new subjects developed and taught include: Marketing in the 21st Century.

@ Florida State University:

  • 1977-1987 -Formulated and directed the Advertising Curriculum; during my directorship Florida State won nine national advertising competitions;

  • 1981- Conceived and developed Masters Degree Curriculum in Marketing Communication; New subjects conceived and developed included: Media Consumer Behaviour; Media-Market Research.

  • 1989- Conceived and developed the world's first formal Graduate Degree Curriculum in Interactive Communication; New subjects conceived and developed included: Interactive Media Programming and Design; Interactive Media Research

   COMPETITIVE HONORS & AWARDS

 2  2005/ Inducted into Beta Gamma Sigma International Honor Society

      2001/ Recipient of UAA- College of Business & Public Policy Meritorious Performance Award

2000/ Marketing: Your Desktop Companion, Edward Forrest and Nigel Pope (Irwin/McGraw-Hill- ISBN 0-07-470788-4) Winner-  “Technology Showcase-CD-ROM of the Year” by the Australian Publishers Association- Awards for Excellence in Educational Publishing- May, 2000.

1999/ Internet Marketing Research: Resources and Techniques by Edward Forrest.  Nominated as “Tertiary Book of the Year” (single title category) by the Australian Publishers Association - Awards for Excellence in Educational Publishing- June, 1999.

1995/ CD-I disc "Algebra TV Interactive" selected “Best of New Talent” in worldwide competition. Presentation at the Milia '95 International Publishing and New Media Market Convention, Palais des Festivals- Cannes, France (Jan. 12-16) 1995.

 1994/ "Significance of Relational Control and Interactive Media Choice," Broadcast Education Association, Joseph M. Kayany, C. Edward Wotring, and Edward J. Forrest, 1st Place Award, Open Category, Communication Technology Division, 1994.

 1993/ Selected as United States Representative to International Panel of Judges for: 2nd ANNUAL MOBIUS AWARDS for Scientific, Industrial, Educational and Cultural MultiMedia - Paris, France (Oct.1-2, 1993).

 "An Exploratory Study of the Perceived Benefits of Electronic Bulletin Board Use and Their Impact on Other Communication Activities," Broadcast Education Association, Michael L. James, C. Edward Wotring and Edward J. Forrest, 2nd Place Award, Debut Category, Communication Technology Division, 1993.

NATIONAL ADVERTISING COMPETITIONS

 In 1977 I was hired by The Florida State University to develop and direct the undergraduate advertising curriculum.  In the ensuing decade Florida State University gained national prominence by winning  a series of major collegiate advertising /marketing competitions. Each year at least three major national advertising competitions were held, wherein most every university in the U.S. with an advertising and/or marketing-communications program competed: As Competition Adviser--Florida State's performance in these major National Competitions – was as follows:

  • 1978 First place -Datsun Student Ad Competition.

  • 1978 Runner-up -Philip Morris Marketing/Communication competition.

  • 1979 First place - Philip Morris Marketing/Communication.

  • 1980 First and third place -Philip Morris Marketing/Communication.

  • 1980 First place - Datsun Student Advertising Competition.

  • 1980 First place - 4th District AAF National Student Competition.

  • 1981 First and third place- Philip Morris Marketing/Communication.

  • 1981 First place - 4th District AAF National Student Competition.

  • 1982 Second place- Philip Morris Marketing/Communication Competition.

  • 1982 First and third place - MacCaffrey-McCall Advertising Inc – Creative Challenge.

  • 1983 Second place Graduate and Second Place Undergraduate divisions- Philip Morris.

SERVICE

EDITORSHIPS, ADVISORY BOARDS & PROFESSIONAL AFFILIATIONS

·        Editorial Review Board – Journal of Relationship Marketing

·        Fellow- Australia Marketing Institute

·        Consultancy Reference Group To The Arts Office/ Queensland Office of Arts & Cultural Development(1998-2000)

·        Executive Editor, International Interactive Communications Society Journal Interact (1991-1992).

·        Advisory Committee, State Travel & Tourism Advertising Agency Selection, Florida Dept. of Commerce, 1991.

·        Select member, The Psychology of Interactive Multimedia – Exploratory Group, sponsored by California School of Professional Psychology and The Compact Disc-Interactive Association of America, 1992.

·        Select member, Florida Motion Picture, Television and Recording Arts Advisory Council,1992-94

·        Academic Advisory Board Member For Information Infrastructure/ CD-ROM- Encyclopaedias Project, Jones Educational Networks, Inc. (Mind Extension University) Jones Interactive, Inc., Englewood, Colorado.

 

UNIVERSITY OF ALASKA-ANCHORAGE

  • 2001-2002 & 2005-2007- Associate Dean

  • 2005- Chancellor's Research Grant Selection Committee

            - Lawrence Bayer Business Administration Scholarship Selection Committee

  • 2003-2004: Faculty Review (SCOB)- United Academics

  • 2001 - 2003: UAA Faculty Senate

  • 2001 - 2002: Dept. Search Committee; College Curriculum Committee

@ GRIFFITH UNIVERSITY:

University Committee Memberships (1997-1999):

  •  School Committee

  • Commerce & Management Faculty Board Committee

  • Head of Schools Committee- Business Group

  • Faculty Staff Committee

  • School Assessment Committee

Accomplishments as Head of School (1997-August 2000)

  • Increased student focus & support, teaching & research assistance, course offerings & student enrolment: Revision of the Undergraduate Marketing Major at the Nathan Campus; Development of two new marketing majors at the Logan Campus in Management and  Business Communication; Introduction of a new Masters Degree Program in Marketing Management.

  • 1998 Marketing School’s Course Evaluations Best in Australia: The Marketing School’s major was one of only two that equalled or exceeded all national averages for the discipline- as measured by the Graduate Careers Council of Australia- Course Experience Questionnaire-

  • Conceived and Established- The China Marketing Centre :The CMC was established as a joint venture between the school of Marketing at Griffith University and the School of International Business Administration at Shanghai University of Finance and Economics.

@ THE FLORIDA STATE UNIVERSITY

 U. S. NATIONAL U.S. Department of Health and Human Services’1978 National Institute of Drug Abuse National Prevention Campaign (served as research coordinator for target group analysis and testing of campaign theme; assisted in the development and execution of the media plan).

 Ø       U.S. Department of Justice’s Drug Enforcement Administration and U.S. Department of Health and Human Services’79- National Advertising Competition for College Students- Conceived, secured funding for and coordinated the National Drug Abuse Prevention Campaign Student competition. Committee members included representatives from the WHITE HOUSE, U.S. House of Representatives Select Committee on Narcotics Abuse and Control, The National Association of Broadcasters and American Advertising Federation/with a WHITE HOUSE reception held in sponsors and participants. National Institute of Drug and Alcohol Abuse – National Public Information and Awareness Campaign (served as research director for target group definition and media-use analysis) 1980-81.

Ø       National Cancer Institute – National Public Information and Campaign (served as consultant to the Public Advertising Center preparing target group analysis and public service advertising evaluation reports) 1981-82.

SERVICE-TO STATE OF FLORIDA: Research, targeting, creative and media consultant to the Florida Department of Health and Rehabilitative Services (‘78-’84):

1978-Governor’s Panel on Health and Nutrition/ 1979-Florida Health Manpower Recruitment and Placement Program/ 1980-Florida Pelvic Inflammatory Disease Awareness Campaign/1980-Florida Foster Home Recruitment Campaign/ 1980-In conjunction with the American Advertising Federation assisted the Florida Dept. of State public service campaign on behalf of the State Libraries/ 1980-81/Women and Infant Children Nutritional Information Campaign/ 1980-81-Children Medical Services: Rheumatic Fever – Medication Reminder Program/ 1980-81-International Year of the Handicap Awareness Program/ 1984-Twin Palms Project: Florida Dept. of Commerce/Economic Development tie-in with Caribbean Basin Initiative Campaign/ 1984-Florida Clearinghouse on Child Abuse – State-wide information campaign and presentation.

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