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Competitive Strategy Evaluation |
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Assessing Your Core Competencies & Competitive Strategy-
Herein we examine the
capabilities your company has developed to date --to achieve your stated growth
& competitive strategy at the end of four trial rounds of competition--
You began with a vision and a strategic direction. For example, you
may have planned to compete as the leading high technology company-concentrating
your
resources on developing high quality/cutting edge brands for the High End, Performance, and Size segments...Or you might have decided to
compete in every segment on price..... However--regardless of what
competitive strategy you selected -- the critical question is: To what degree
did you develop & integrate your core functional competencies? For example, it
is one thing to say, “We will compete on price”, and another to build a company
that can effectively compete on price and still produce a solid return for
stakeholders.
Did you develop the requisite competencies in
awareness,
accessibility, product redesign, product invention, automation, plant
utilization & human resources
to
successfully achieve the competitive advantage claimed in your strategic
objectives?
For example,
competencies in automation and human resources would have lead to a competitive
advantage in cost leadership. Competencies in awareness, accessibility, and
design would have lead to a competitive advantage built upon differentiation.
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Assess
your Competitive Position-
at the end of the first four practice rounds:
1) What competencies do you believe you achieved that were
necessary to execute your competitive strategy?
2) What decisions did you make to develop these competencies?
3) To what degree did you achieve any competitive advantage?
Cite specific measures/metrics that demonstrate your success (or shortfall)...
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Useful references to “Core Competence” and “Competitive Advantage” @ QuickMBA