Syllabus Curre

nt

Issues

in

Mark

eting

Seminar

 

 

Readings Assignments    

Intro NewE   Tech     Info     Socio Psycho   Bio/Pwr Future

 

The Nature & Allocation of Group & Organizational Relationships

      The Socio-Sphere


"The popular fear that computers and telecommunications will deprive us of face-to-face contact and make human relations more vicarious is naive and simplistic. In fact, the reverse might very well be the case. While some office or factory relationships might be attenuated, bonds in the home and the community could well be strengthened by these new technologies. Computers and communications can help us create community." Toffler, The Third Wave, p. 372

This Week's Focus:

 Issues/ Concerns:

 Key Concepts & Related Issues:

Social Organization  & Relationships
  • Home/ Family

  • Work-Business/ Corp.

  • Interpersonal Communication

Cartoon image for proofing use only, unauthorised reproduction prohibited.

Marketing
  • Patterns of Consumption

  • Promotion / Consumer Communication Strategies

   

 


 

Syllabus Curre

nt

Issues

in

Mark

eting

Seminar

 

 

Readings Assignments    

Intro NewE   Tech     Info     Socio Psycho   Bio/Pwr Future