Syllabus Curre

nt

Issues

in

Mark

eting

Seminar

 

 

Readings Assignments    

Intro NewE   Tech     Info     Socio Psycho   Bio/Pwr Future

 

The SocioSphere:

  Nature & Allocation of Group & Organizational Relationships

 

 

LECTURE

 

The Socio-Sphere

embedded uTube Lecture-clips:

KnowledgeWorks - Map of Future Forces Affecting Education ; Education Today & Tomorrow


"The popular fear that computers and telecommunications will deprive us of face-to-face contact and make human relations more vicarious is naive and simplistic. In fact, the reverse might very well be the case. While some office or factory relationships might be attenuated, bonds in the home and the community could well be strengthened by these new technologies. Computers and communications can help us create community." Toffler, The Third Wave, p. 372

This Week's Focus:

 Issues/ Concerns:

 Key Concepts & Related Issues:

Social Organization  & Relationships
  • Home/ Family

  • Work-Business/ Corp.

  • Interpersonal Communication

Cartoon image for proofing use only, unauthorised reproduction prohibited.

Fluent: The Razorfish Social Influence Marketing Report- PDF  or on Razorfish website

Social Networking in Plain English

Social Networking Sites for Business

  Howard Rheingold:  - The coming world of collaboration, participatory media and collective action

How Twitter Will Change the Way We Live

Marketing
  • Patterns of Consumption

  • Promotion / Consumer Communication Strategies

 

Guerrilla-Marketing

Six Degrees of Separation From Profits? Making Social Networking Pay

   

 


 

Syllabus Curre

nt

Issues

in

Mark

eting

Seminar

 

 

Readings Assignments    

Intro NewE   Tech     Info     Socio Psycho   Bio/Pwr Future