The PsychoSphere:

Personal Views, Values & Identity

	LECTURE
	The PsychoSphere	embedded uTube Lecture-clips: GI Generation Boomers X'ers GenNext & the Workplace GenY Marketing to Seniors : The Classic ad Marketing to Boomers: The Music ; The Values Marketing to GenX-. Ron Paul Marketing to GenY

"Instead of the mass society's extreme standardization of behavior, ideas, language, and life-styles, Third Wave society will be built on segmentation and diversity...."  During the Second Wave ... people were bathed in a sea of mass-produced imagery...Individuals were constantly encouraged to compare themselves to a relatively small number of role models... The de-massification of the media today presents a dazzling array of role models and life-styles for one to measure oneself against. Moreover, the new media do not feed us fully formed chunks, but broken chips and blips of imagery." Toffler, The Third Wave, p.357,389