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Personal Views, Values & Identity
"Instead of the mass society's extreme standardization of behavior, ideas, language, and life-styles, Third Wave society will be built on segmentation and diversity...." During the Second Wave ... people were bathed in a sea of mass-produced imagery...Individuals were constantly encouraged to compare themselves to a relatively small number of role models... The de-massification of the media today presents a dazzling array of role models and life-styles for one to measure oneself against. Moreover, the new media do not feed us fully formed chunks, but broken chips and blips of imagery." Toffler, The Third Wave, p.357,389
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| Identity / Values/ Personality | Diverse & fragmented sources of self- reference | |
| Marketing | Segmentation |
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An interesting & valuable research service that examines consumer/cultural trends within & across generational segments: http://www.iconoculture.com/ * What We Identify * Observations *Trends * Macrotrends * Iconoculture's free e-newsletter
This Week's Readings: Summary Q
Present
your evaluation of the merits &/or shortcomings of "Generational Marketing"
-- Select
a "consumer trend" or "generational segment" to illustrate your argument.
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Intro | NewE | Tech | Info | Socio | Psycho | Bio/Pwr | Future |
