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 Intro NewE   Tech     Info     Socio Psycho   Bio/Pwr Future

LECTURE

  

The Bio & Power-Spheres

embedded uTube Lecture-clips:

 

 

Instead of the single "bottom line" on which most executives have been taught to fixate, the third wave corporation requires multiple bottom lines-- social, environmental, informational, political, and ethical bottom lines-- all of them interconnected." Toffler, The Third Wave, p.240

THE POWER-SPHERE

Riding the third wave: A conversation with Alvin Toffler

In this interview, Alvin Toffler, Tom Johnson, and Larry Bennigson talk about the forces driving change and how business leaders can stay abreast of the threats and opportunities arising out of these changes. The biggest strategic threat to many successful businesses will come from the external environment that tends to be outside the peripheral vision of corporate leadership. Culture, religion, politics, environment, and ethics are all going to interpenetrate one another to an extent never before seen. They will, in turn, penetrate business in all sorts of strange new ways.

Creating Corporate Accountability: Foundational Principles to Make Corporate Citizenship Real- Sandra Waddock. Journal of Business Ethics This paper explores the growing array of initiatives aimed at creating corporate accountability with the goal of attempting to uncover the foundation principles that underlie them and create a "floor" below which practices are ethically questionable. Using the Global Compact's nine principles and the work of Transparency International as guides, foundational principles seem to exist in the areas of human rights, labor standards, environment, and anti-corruption initiatives.
The fourth wave - Robert J Posch Jr. Direct Marketing. 

 

 The world of Fourth Wave will be radically different than the Third Wave in all cultural aspects (from culture flows law). This will develop gradually but perceptibly depending on the co-evolution of technology/public policies and corporate strategies. More rapidly will be sales growth. Enjoy them and get used to their growth. ...Our future will increasingly be influenced by the cybercognizant who are creating a cyberculture with no real physical center and no government regulation. It will create the freest markets in ideas and commerce we have ever known. There will be no language barrier as software already exists to translate any length of written text from one language to another. The sales/use tax era will decline. The home will be the privacy base of netcitizenship.
   

        

        Green business market gains momentum

     Lessons from the green graveyard

     More green than ever before

 

    The Effects of Green Marketing: Consumer Trends Drive Profit

 

 Thomas Friedman discusses the Green Revolution in this NY Times video

 

 

Video: Friedman discusses & reads from   Hot, Flat And Crowded

 

 Thomas Friedman's new book: Hot Flat & Crowded --describes the nature & magnitude of the effects resulting from the convergence of:

  1. Global warming, with the world increasingly heating up

  2. Global flattening, with the enormous increase in people joining the middle class in every country in the world

  3. Global crowding, with an ever increasing human population

This convergence of global warming, global flattening and global crowding are driving five interwoven trends:

1. “Too many Americans Are Carbon Copies” About energy and resource supply and demand

2. “Fill Her Up With Dictators” About petro-dictatorships (from Putin to Chavez)

3. “Global Weirding” About climate change

4. “The Age of Noah” About biodiversity loss

5. “Engery Poverty 1.6 Billion” About energy poverty  --more-- Excerpts - intro Chapter

    

Syllabus Curre

nt

Issues

 in

Mark

eting

Seminar

 

 

Readings  Assignments    

 Intro NewE   Tech     Info     Socio Psycho   Bio/Pwr Future