Master of Business Administration

 

 

Management Simulation

BA686 * SPRING 2008 * 204 Rasmuson Hall

Thursdays * 7- 9:45pm

Professor Ed Forrest 

Office: 318 Rasmuson Hall/ Phone: 786-4161

Web-Site: http://www.cbpp.uaa.alaska.edu/afef

Email: EdwardF@cbpp.uaa.alaska.edu

 

 

Course Description

        This course utilizes the Capstone Strategic Management Simulation. The simulation provides the opportunity to experience running a business as a member of a senior management team, to set corporate strategies and apply strategic concepts and techniques within a practical decision-making framework. One is required to integrate decisions in all functional areas (Marketing, Research & Development, Production, Human Resources and Finance). The simulation enables students to observe the impact of these decisions on business performance within a competitive market- comprised of other students in the class as well as student teams simultaneously competing from other universities around the world.

 

Course Objectives

    The objective of this course is to demonstrate the interrelationship of strategic planning and functional decision-making. Specifically, the following concepts and processes will be addressed:

Participation in the management simulation will enhance your understanding of:

 

Course Materials:

 

Assessment:

  • 1 -Business Plan

  • 1- Investor Pitch & Company Reports

  • 1- Final Report & Presentation

  • Overall Individual Simulation Performance

 

 

 

~ CLASS SCHEDULE ~

Week-Date Topic Readings   Assignment  Simulation Tutorials
1) Jan.17

Course Intro & Overview

  *Situation & SWOT Analyses

Begin Situation & SWOT Analysis

Initial Situation-edited version of CapStone Courier-Round 0

 

  • Intro Lesson (1 & 2)- available on Capstone website

 
2) Jan.24

 

   Strategic Planning & Functional Integration

 

  •  Select Growth,  Competitive & Functional Strategies

 

 

 

 
3) Jan.31

 

 

  Performance Assessment 

 

 

  • Select success measures & weightings

 

  
Weeks

 4-7

 

 Trial Rounds:
   Feb. 7 Round# 1     Processed in Class
   Feb. 14 Round# 2     Processed in Class
   Feb. 21 Round# 3 (Labor-Strike)     Processed in Class
   Feb. 28 Round# 4     Processed in Class

CAPSTONE SCORING SYSTEM

Interactive Sample Balanced-Scorecard

TMG: Chapter 5

Demonstrations  & Advanced Modules

  • Spreadsheet Operations--R&D, Marketing, Production, HR, Labor, TQM, Finance...

Labor Negotiation (Trial Round 3)

 8) Mar.6

Investor Pitch --Class Presentation- Sample Presentation

 

Company Reports:

>>Competitive Strategy Evaluation

>>Performance Assessment/ Tactical & Policy Considerations

>> Assessment of "Decision Trail" that impacted your Company's success- as measured by your Balanced Scorecard 

 

Business Plan Due

~ ~ ~ ~

 

~Capstone Management Simulation~

Date- Round is processed

 Round(s)
Mar. 13

SPRING BREAK
In Class-Mar. 20

Round 1

In Class-Mar. 27

Round 2

In Class-Apr. 3

Round 3 (Labor-Strike)

 Sat-Apr.5-3pm

Round 4

In Class-Apr.10

Mid-Competition Assessment of performance-- as measured by your Balanced Scorecard --and-- Round 5
Sat-Apr.12-3pm Round 6 (Labor-Strike)
In Class-Apr.17 Round 7
Fri-Apr.18-6pm Round 8

Apr. 24

Final Report & Assessment of performance-- as measured by your Balanced Scorecard