Master of Business Administration

Management Simulation BA686 * SPRING 2009 * 206 Rasmuson Hall Thursdays * 7- 9:45pm Professor Ed Forrest  Office: 318 Rasmuson Hall/ Phone: 907-786-4161 Web-Site: http://www.cbpp.uaa.alaska.edu/afef Email: EdwardF@cbpp.uaa.alaska.edu

Course Description

        This course utilizes the Capstone Strategic Management Simulation. The simulation provides the opportunity to experience running a business as a member of a senior management team, to set corporate strategies and apply strategic concepts and techniques within a practical decision-making framework. One is required to integrate decisions in all functional areas (Marketing, Research & Development, Production, Human Resources and Finance). The simulation enables students to observe the impact of these decisions on business performance within a competitive market- comprised of other students in the class as well as student teams simultaneously competing from other universities around the world.

Course Objectives

    The objective of this course is to demonstrate the interrelationship of strategic planning and functional decision-making. Specifically, the following concepts and processes will be addressed:

• Situation & SWOT Analysis

• Strategic Planning: Corporate Growth & Competitive Strategies

• Functional Integration

• Market Segmentation & Positioning Strategy

• Marketing Mix Strategy & Tactics

Participation in the management simulation will enhance your understanding of:

• Strategic issues and options

• The benefits and drawbacks of different strategies

• The nature & range of decisions that need to be considered when implementing selected strategies

• Performance assessment techniques and criteria

Assessment

• In-class & On-line Assignments & Quizzes- Important note--You must be logged-in (under your course registration #) to Capstone - in order to take & be credited for all Tutorials & Quizzes

• Your Company's Business Plan

• Strategy & Policy Reports

• Mid-Term CompXM

• Investor Pitch

• Final Report & Presentation

• Individual Overall Simulation Performance

~ CLASS SCHEDULE ~