COURSE DESCRIPTION

     An exploration of the origin, nature & ramifications of  current issues in marketing- that are redefining the role & scope of applied marketing management practices in contemporary organizations.      Class sessions are a mix of lectures, videos & discussions of assignments & readings. All course materials are available online-on the class website & through the Consortium Library

~

Course

OnLine Outline:

• Course Intro & Paradigm

• The New Economy

• The Techno-Sphere

• The Info-Sphere

• The Socio-Sphere

• The Psycho-Sphere

• The Bio/Power-Spheres

• The Future: Forecasting Marketing Environments & Strategies

~

BA635-Graduate Seminar

Master of Business Administration

 Fall 2009 * Thursday 7:00-9:45p * 101-Rasmuson Hall

Dr. Ed Forrest

WebSite: http://www.cbpp.uaa.alaska.edu/afef/

Email: EdwardF@cbpp.uaa.alaska.edu

 OBJECTIVES

    Upon completing this course students should be knowledgeable of the major on-going socio-cultural & technological issues/trends impacting marketing research, competitive strategies, product/service design, pricing, promotion and distribution. As it is, every domain of society is being profoundly affected by advances in computer & communication technologies. Accordingly, there will be a heightened focus on how these new technologies are impacting a wide range of marketing concepts, paradigms and applications.

Class Calendar & Assignments -

Presentation topics- additional Resources & Readings

ASSESSMENT

*Postings: A "brief" synopsis (=your thoughts & reflections) on each week's readings/viewings--posted on the class-news-group site: @ http://groups.yahoo.com/group/BA635/ 

POSTINGS GRADING CRITERIA:

• D / C  (0-1) A short & simple response to the readings...

• B  (2) Reference to and discussion of the readings ...with some of your personal observations, experiences and/or opinions....

• A  (3) A comprehensive response to the readings... PLUS some of your personal observations, experiences and/or opinions ...PLUS reference to/citation of the readings... PLUS reference to additional websites/readings (that you researched) that elaborate on the key-points of your posting.