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COURSE DESCRIPTION An exploration of the origin, nature & ramifications of current issues in marketing- that are redefining the role & scope of applied marketing management practices in contemporary organizations. Class sessions are a mix of lectures, videos & discussions of assignments & readings. All course materials are available online-on the class website & through the Consortium Library ~ Course Topics: ~
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BA635-Graduate Seminar Master of Business Administration
Fall 2008 * Thursday 7:00-9:45p * 303-Rasmuson Hall OBJECTIVES Upon completing this course students should be knowledgeable of the major on-going socio-cultural & technological issues/trends impacting marketing research, competitive strategies, product/service design, pricing, promotion and distribution. As it is, every domain of society is being profoundly affected by advances in computer & communication technologies. Accordingly, there will be a heightened focus on how these new technologies are impacting a wide range of marketing concepts, paradigms and applications. ASSESSMENT
*Postings: A "brief" synopsis/ outline of your answers, thoughts & reflections on each week's readings/viewings, and assignments--ideally submitted by noon Wednesdays - on the class-discussion-group site: @ http://groups.yahoo.com/group/BA635/
*Grading Criteria: An A+ posting would consist of--
Select an issue (or set of issues)/ & or trend(s)/ & or technology(ies)/ of particular concern/interest to you (for personal, professional and/or academic reasons)… Define/explain its ramifications /impact on society in general & marketing in particular…
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