COURSE DESCRIPTION

     An exploration of the origin, nature & ramifications of  current issues in marketing- that are redefining the role & scope of applied marketing management practices in contemporary organizations.      Class sessions are a mix of lectures, videos & discussions of assignments & readings. All course materials are available online-on the class website & through the Consortium Library

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Course Topics:

• Course Intro & Paradigm

• The New Economy

• The Techno-Sphere

• The Info-Sphere

• The Socio-Sphere

• The Psycho-Sphere

• The Bio/Power-Spheres

• The Future: Forecasting Marketing Environments & Strategies

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BA635-Graduate Seminar

Master of Business Administration

 Fall 2008 * Thursday 7:00-9:45p * 303-Rasmuson Hall

Dr. Ed Forrest

WebSite: http://www.cbpp.uaa.alaska.edu/afef/

Email: EdwardF@cbpp.uaa.alaska.edu

 OBJECTIVES

    Upon completing this course students should be knowledgeable of the major on-going socio-cultural & technological issues/trends impacting marketing research, competitive strategies, product/service design, pricing, promotion and distribution. As it is, every domain of society is being profoundly affected by advances in computer & communication technologies. Accordingly, there will be a heightened focus on how these new technologies are impacting a wide range of marketing concepts, paradigms and applications.

ASSESSMENT

*Postings: A "brief" synopsis/ outline of your answers, thoughts & reflections on each week's readings/viewings, and assignments--ideally submitted by noon Wednesdays - on the class-discussion-group site: @ http://groups.yahoo.com/group/BA635/ 

*Grading Criteria:

An A+ posting would consist of--

• A comprehensive response to the readings/viewings with reference to & citation of what you found to be most salient...

• PLUS  your own personal observations, experiences &/or opinions ..

• PLUS reference to additional websites/readings (that you researched) that elaborate on the key-point(s) of your posting.

Individual Paper :

Select an issue (or set of issues)/ & or trend(s)/ & or technology(ies)/ of particular concern/interest to you (for personal, professional and/or academic reasons)…

Define/explain its ramifications /impact on society in general & marketing in particular…