• Posting #1- Post your synopsis of  week's Readings & uTubes

• Posting #2- Post your synopsis of  week's Readings & uTubes
• Assignment #1-Which Trend Spotting site(s) did you find to be the most interesting -- and/or -- Identify the trends that could be/are impacting your business sector...discuss their implications on/for marketing strategy....  

(Group members exempted from postings #1 & #2)

New Technology, New Operating Principles, New Business Models- New Rules:

• The Business Model: A Primer (HTML) (PDF)
•  UNBOXED: The Crowd Is Wise (When It’s Focused) Evidence suggests that crowdsourcing succeeds when it’s designed for specific tasks — and when the incentives attract the most effective collaborators....
  http://www.nytimes.com/2009/07/19/technology/internet/19unboxed.html
• Microsoft's chief says scale is more important in Internet search than in "any other technology business I know." What's driving the need to get big?....
  http://bits.blogs.nytimes.com/2009/07/30/behind-the-microsoft-yahoo-deal-the-internet-economics-of-scale/index.html
• Future of Newspapers: Profitless? Go Wireless
• Twitter URL Service Bit.ly Says No to Ads, Yes to Data-Mining
• Nearly 200 news outlets have agreed to post videos on the Web site and split the revenue from ads alongside them....
  http://www.nytimes.com/2009/08/03/business/media/03youtube.html
•  Sony says it plans to lower prices for new and bestselling books in its e-book store to $9.99, ratcheting up tensions in the publishing world over the pricing of electronic books....
  http://www.nytimes.com/2009/08/05/technology/personaltech/05sony.html
• A Gear Retailer Makes User-Generated Content Pay http://www.businessweek.com/smallbiz/content/aug2009/sb20090831
  
   

• Posting #3- Post your synopsis of  week's Readings & uTubes

• Assignment #2-

  1. Search the W3 for blogs -- which--if any-- did you find that were most relevant to your personal and/or professional interests....

  2. Join Twitter --go to "Find People" select and report on what other "twits" you elected to follow (why you selected them & what value--if any --you have garnered from their "tweets"

(Group members exempted from posting #3)

The Evolution of AI, AR & BI- Implications for Management & Marketing

• “Preparing Us For AR”: the value of illustrating of future technologies
  http://schulzeandwebb.com/blog/2009/07/30/preparing-us-for-ar-the-value-of-illustrating-of-future-technologies/

  • AR--http://m.cnn.com/cnn/ne/us/detail/343906/full

• Kurzweil- Technology is a double-edge sword--http://management.silicon.com/itpro/0,39024675,39345605,00.htm

  • SAP-Lecture-http://www.sapteched.com/live/videostream.htm

• Building a brain on a silicon chip (utilizes parallel processing)http://www.technologyreview.com/computing/22339/page2/

• IBM computer program to take on ‘Jeopardy’

             http://www.nytimes.com/2009/04/27/technology/27jeopardy.html

• Body 2.0: Continuous monitoring of the human body

• Unknown internet 2: Could the net become self-aware? - tech - 30

• Parallels between the human brain & the internet's network of nodes- could consciousness be the next step?
  www.newscientist.com/article/mg20227062.100-unknown-internet-2-could-the-net-become-selfaware.html
• As gains are made in artificial intelligence, scientists worry that advances could have dangerous consequences....
  http://www.nytimes.com/2009/07/26/science/26robot.html
• Media Cloud is a system that tracks hundreds of newspapers and thousands of Web sites and blogs, and archives the information in a searchable form....
  http://www.nytimes.com/2009/08/05/arts/05cloud.html
  • The White House- Gov't Cloud
  • Microsoft takes notice as more people use free Google Docs
    http://usat.me/?36329354
     

The InfoSphere

• Posting #4- Post your synopsis of  week's Readings & uTubes
• Assignment #3 -Director of Marketing Communication Memo

(Group members exempted from posting #4 & assignment #3)

Media Evolution-New & Emerging Communication & Promotional Tools

• When Talk magazine was introduced at a decadent party, no one knew what the Internet would do to the business....
  http://www.nytimes.com/2009/08/03/business/media/03carr.html

• Cory Doctorow calls death to music, movies, print (Internet-caused)

• You Can Thank Your DVR
  "Television advertising is  on the cusp of long-anticipated change,"
  http://www.marketingprofs.com/short-articles/1197/you-can-thank-your-dvr

• Like Apple, TV Explores Must-Have Applications
  DirecTV and Verizon have app stores. Other cable, satellite and phone 
  companies are working on new technology, but the industry is still 
  wrestling with many questions.
  http://www.nytimes.com/2009/09/07/business/07cable.html

• How to Make Money on Twitter: Sponsored Tweets http://www.time.com/time/business/article/0,8599,1919994,00.html

• News & Info
  • Poll revealing consumer belief that printed media are still relevant:
  • Wire services and newspapers are trying to take a slice of the ad revenue from sites that copy news articles....
  • What Happens When Your Local Paper Goes Online-Only? It Loses Most of Its Staff
  • The Cellphone, Navigating Our Lives

• Entertainment
  • IBM consumer study:  Internet rivals declining TV as primary media source (a little dated but the implication is clear)

http://www.marketingvox.com/ibm-consumer-study-internet-rivals-tv-as-primary-media-source-032485/ 

http://www-03.ibm.com/industries/media/us/detail/news/B436548U27006D86.html

• The Economist: Down the Tubes. Internet television and consequences for cable television providers

• TV's Fuzzy Future: Left to Their Own Devices, Viewers Are Cutting ...
•  Internet Killed the Satellite Radio Star -Slate:
• Click, Change. The Traditional Tube Is Getting Squeezed Out of the Picture. An expanding array of online video options is reshaping the habits of the TV
• Disintermediation: Music stars unite to seek control
• Henry Jenkins: In a Social Networking World, What's the Future of TV?

New Comm Tools:

• For many mom-and-pop businesses with no ad budget, the microblogging service is their sole means of marketing....
  http://www.nytimes.com/2009/07/23/business/smallbusiness/23twitter.html
• Twitter unveiled Twitter 101, a series of case studies that explain how businesses use Twitter....
  http://bits.blogs.nytimes.com/2009/07/24/twitter-takes-a-step-toward-commercial-accounts/index.html
• Airlines, like other businesses, are using Twitter and Facebook to forge deeper relationships with passengers....
  http://www.nytimes.com/2009/07/30/business/global/30tweetair.html
• The popularity of social networking and other Web 2.0 phenomena is helping advertisers use consumers to spread the word for them....
  http://www.nytimes.com/2009/06/22/technology/internet/22iht-ad.html
• More marketers connect with consumers through mobile apps
  http://usat.me/?35453798
• Web-monitoring software gathers data on kid chats
  http://m.apnews.com/ap/db_16036/contentdetail.htm?contentguid=XwHYClOY
• Is the Internet melting our brains?
• http://blogs.wsj.com/digits/2009/09/24/intel-still-trying-to-put-smarts-into-the-boob-tube/
• The platform vs. the eyeballs-Original Article

• Posting #5- Post your synopsis of  week's Readings & uTubes

(Group members exempted from posting #5)

Social CRM- Leveraging Consumer LifeStreams in a World of Six Digital-Degrees of Separation

"Social media, Networks, Social graphs, Sociometrics, Sociographics"-- Who is doing/measuring what, how & why?

• Two marketing companies, 33Across and Media6Degrees, track interactions on sites like Facebook to tailor their advertising to more likely customers....
  http://www.nytimes.com/2009/06/26/business/media/26adco.html
• Facebook Cornering Market on E-Friends http://www.washingtonpost.com/wp-dyn/content/article/2009/08/15/AR2009081500040.html
• HuffPost Social News Launches
• Mining the Web for Feelings, Not Facts
  The universe of reviews, ratings and recommendations online open a 
  tantalizing window on the collective consciousness.
  http://www.nytimes.com/2009/08/24/technology/internet/24emotion.html
• Next: An Internet Revolution in Higher Education
• 'Microsoft researcher converts his brain into 'e-
  memory'' http://fluentnews.com/s/20664429  ; New camera promises to capture your whole life  http://www.newscientist.com/article/dn17992-new-camera-promises-to-capture-your-whole-life.html

The PsychoSphere

• Posting #6- Post your synopsis of  week's Readings & uTubes

(Group members exempted from posting #6)

Generational Marketing

Evaluation of the suppositions & applications, merits & shortcomings of "Generational Marketing"

 

generational differences chart	generational diversity	generation y	generations
baby boomers When dads go online....	generation z	millennials

generational differences workplace	decoding generational differences	generational differences learning	generational differences in communication
generational differences in the workforce	generational differences education

• Posting #7- Post your synopsis of  week's Readings & uTubes

•  Posting #8- Post your synopsis of  week's Readings &uTubes

 Eat-Drink-Be Grateful

(Group members exempted from postings #7 & #8)

Strategic Management*

• The Net Hubbert Curve: What Does It Mean?
• Top Energy Official: World Oil Supplies Are Running Out Fast
• Jobless in America: Is Double-Digit Unemployment Here to Stay?
• Amazon is expected to soon sell more general merchandise than media 
  products like books and DVDs.
  http://www.nytimes.com/2009/09/20/business/20amazon.html
• The Answer Factory: Fast, Disposable, and Profitable as Hell | Magazine http://www.wired.com/magazine/2009/10/ff_demandmedia/all/1
• 'Microsoft researcher converts his brain into 'e-
  memory'' on Fluent News. http://fluentnews.com/s/20664429 ;Camera Promises To Catch Your Whole Life