BA635--Class Assignments- Schedule-- Fall 2009:

Date Topic Assignment
Aug.27 Intro & Organizing Paradigm
  • Posting #1- Post your synopsis of  week's Readings & uTubes
Sept-3 The New Economy
  • Posting #2- Post your synopsis of  week's Readings & uTubes
  • Assignment #1-Which Trend Spotting site(s) did you find to be the most interesting -- and/or -- Identify the trends that could be/are impacting your business sector...discuss their implications on/for marketing strategy....  
---10 Group1-Presentation

(Group members exempted from postings #1 & #2)

New Technology, New Operating Principles, New Business Models- New Rules:

---17 The TechnoSphere
  • Posting #3- Post your synopsis of  week's Readings & uTubes
  • Assignment #2-

    1. Search the W3 for blogs -- which--if any-- did you find that were most relevant to your personal and/or professional interests....

    2. Join Twitter --go to "Find People" select and report on what other "twits" you elected to follow (why you selected them & what value--if any --you have garnered from their "tweets"

---24 Group2-Presentation

(Group members exempted from posting #3)

The Evolution of AI, AR & BI- Implications for Management & Marketing

Oct-1

The InfoSphere

  • Posting #4- Post your synopsis of  week's Readings & uTubes
  • Assignment #3 -Director of Marketing Communication Memo
---8 Group3-Presentation

(Group members exempted from posting #4 & assignment #3)

Media Evolution-New & Emerging Communication & Promotional Tools

 

  • Entertainment
    • IBM consumer study:  Internet rivals declining TV as primary media source (a little dated but the implication is clear)

http://www.marketingvox.com/ibm-consumer-study-internet-rivals-tv-as-primary-media-source-032485/ 

http://www-03.ibm.com/industries/media/us/detail/news/B436548U27006D86.html

 

New Comm Tools:

---15 The SocioSphere
  • Posting #5- Post your synopsis of  week's Readings & uTubes
---22 Group4-Presentation

(Group members exempted from posting #5)

Social CRM- Leveraging Consumer LifeStreams in a World of Six Digital-Degrees of Separation

"Social media, Networks, Social graphs, Sociometrics, Sociographics"-- Who is doing/measuring what, how & why?

---29

The PsychoSphere

  • Posting #6- Post your synopsis of  week's Readings & uTubes
Nov-5 Group5-Presentation

(Group members exempted from posting #6)

Generational Marketing

Evaluation of the suppositions & applications, merits & shortcomings of "Generational Marketing"

 
generational differences chart generational diversity generation y generations

baby boomers

When dads go online....

generation z millennials
generational differences workplace decoding generational differences generational differences learning generational differences in communication
generational differences in the workforce generational differences education

---12 The Bio & PowerSpheres
  • Posting #7- Post your synopsis of  week's Readings & uTubes
---19 The Near Future
  •  Posting #8- Post your synopsis of  week's Readings &uTubes
---27 Thanksgiving Week-No Class

 Eat-Drink-Be Grateful

Dec-3 Group6-Presentation

(Group members exempted from postings #7 & #8)

Strategic Management*

Final Individual Papers Due-Dec. 3th

*Considering the current & emerging " business environment"- what do you believe are:

  1. The key elements / aspects / trends in the Techno, Info, Socio, Psycho, Bio &/or Power-Spheres that are (or will be) impacting your business/industry Sector.....
  2. Identify-discuss-demonstrate how the new and emerging rules & technologies have impacted/will impact your sector AND speculate what imminent problems/opportunities may arise as we progress into the next waves of change...
  3. Who do you consider as "deep competition"... and ... "deep coalition" partners? (as defined in Riding the third wave: A conversation with Alvin Toffler

Conclude your paper with a clear, concise prediction or scenario regarding the nature/status of your business sector in 2020.