BA635--Class Assignments- Schedule-- Fall 2008:

Date Topic Assignment
Aug.28 Intro & Organizing Paradigm
  • Posting #1- Readings
Sept-4 The New Economy
  • Posting #2- Readings
  • Assignment #1-Which Trend Spotting site(s) did you find to be the most useful & what trends did you find the most interesting?
---11 The TechnoSphere
  • Posting #3- Readings

  • Assignment #2-Search the W3 for blogs -- which--if any-- did you find that were most relevant to your personal and/or professional interests....

---18

The InfoSphere

  • Posting #4- Readings
  • Assignment #3 -Director of Marketing Communication Memo
---25 Business Sector Group Presentation TrendWatching: Identify the trends that could be/are impacting your business sector...discuss their implications on/for marketing strategy....
Oct-2 The SocioSphere
  • Posting #5- Readings
---9

The PsychoSphere
  • Posting #6- Readings
---16 The Bio & PowerSpheres
  • Posting #7- Readings
---23 The Near Future
  •  Posting #8- Readings 
  Business Sector Group Presentations

Identify-discuss-demonstrate how the new rules & technologies of the new economy have impacted your sector AND speculate what imminent problems/opportunities may arise as we progress into the next waves of change...

    Considering the current & emerging " business environment"- what do you believe are:
  1. The key elements / aspects / trends in the Techno, Info, Socio, Psycho, Bio &/or Power-Spheres that are (or will be) impacting your Industry Sector.....
  2. In what ways-- are they (or will they) impact your Industry Sector?
  3. And, who could be seen as "deep competition"... and would be some good "deep coalition" partners? (as defined in Riding the third wave: A conversation with Alvin Toffler )

Conclude Business Sector presentation with a clear, concise prediction or scenario regarding the nature/status of your business sector in 2020.

   

  Business

 Sector

Presentations

 Schedule

 
 Date Topic Presenters
Oct. 30 Oil& Gas Industry 

The Poston Group....
Nov. 6  Health Care Antzmon et. al....
Nov. 13
AK Travel & Tourism 
VandenDries, Hillwig, et.al...
Nov. 27    
Dec. 4    

Nov.20 Thanksgiving Week-No Class

 Eat, Drink & Be Grateful
  ~

Final Individual Papers Due-Dec. 4th