Course Description: This course provides a broad introduction to the requisite steps, strategic considerations and essential elements involved in planning, implementing and evaluating marketing tactics and campaigns.                                                                                

 Objectives of the Course:

1) Provide a comprehensive delineation of the key marketing terms, concepts and decision paradigms.

2) Create an appreciation for the present role and evolving scope of marketing-- in all organizations & in a global economy.

 ...With particular attention given to:

o       Strategic Planning

o       Marketing Research & Market Segmentation

o       Consumer Behavior

o       Product & Market Development

o       Customer Relationship Management

o       Pricing, Promotion & Distribution

o       Service, International & Internet Marketing

 Format of the Course:  

• The course consists of a series of  lectures (with in-class Videos, DVDs & YouTube presentations-- that illustrate the concepts delineated in each lecture). 

• In addition, Q &A / discussion sessions will follow every lecture-- wherein the content, point & key concepts of that day's lecture can be elaborated on & debated.....

 Grading Scheme::                       

• 3 Exams (each =25% of final grade) Exams consist of multiple-choice and short essay questions. The exams will draw on assigned readings, class lectures, YouTubes & in-class videos, discussions and other material presented in class or provided to you through e-mail. 

• 1 Marketing Plan (=25% of final grade):

  • Select or create an entity (product, service,  company, organization, person, place or idea) which you would like to "market." 

  • Design & outline a "marketing plan" for that entity-- Your plan must follow & contain all the elements of the marketing planning process presented in this course: Situation & SWOT Analyses- Strategic Planning  & Marketing Mix.   Drafts can be submitted anytime for review & comment --Final Paper (no emailed-electronic versions accepted) DUE--Nov. 20^th

  • NOTE: To ensure full credit--Please submit a hard copy of any & all Extra Credit papers, reports and exam questions you completed-with your Marketing Plan.

^{~EXTRA CREDIT~}

1.  ^{Post suggested exam questions for each week's lecture, readings &/or viewings.... @ http://groups.yahoo.com/group/UAA-BA343/}

2.  ^{"Book Reports" --Your reactions, observations and/or opinions on/of:}

   • ^{"Free-Why $0.00 is the future of Business"- by Chris Anderson}

   • The Digital Outlook Report 2009

3. Trendspotting sites-Review the Trend Spotting sites  and note which Sites & Trends you found interesting 

~ Class Schedule~