Dr. Ed Forrest *Professor of Marketing

 

Chair- Business Administration Department  &  Director- Master of Business Administration Degree Program

318 Rasmuson Hall - University of Alaska-Anchorage

Email: EdwardF@cbpp.uaa.alaska.edu - Phone: 907-786-4161

 

 * Vita/Resume´ * MBA Program

     Courses

BA343

 Principles of Marketing

BA460

 Marketing Management

BA635

 Current Marketing Issues Seminar

BA686

 Management Simulation

BA690

 Special Topics International Marketing  

 

 

Books

           

 

Internet Marketing Intelligence: Research Tools, Techniques and Resources

Edward Forrest. (McGraw-Hill/ Irwin, 2003- U.S. ISBN 0-07-282111-6 / Australia ISBN 0-074-711-20-2).

The New York Times: Guide to Marketing,

Jamie Murphy & Edward Forrest- Editors, (South-Western College Publishing, '99- ISBN O-324-04182-9). 

Internet Marketing Research: Resources and Techniques

Edward Forrest. (McGraw-Hill Publishing -Australia, Nov. '98) 250 pages. ISBN 007-470-598-9.  Nominated (June, ’99)“Tertiary Book of the Year” by the Australian Publishers Association.

CyberMarketing: Your Interactive Marketing Consultant.

Edited by Regina Brady, Dr. Edward J. Forrest & Dr. Richard Mizerski. NTC Publishing and  The American Marketing Association: (Chicago, '97) 326 pages. ISBN 0-8442-3442-7.

Interactive Marketing: The Future Present.

Edited by Dr. Edward J. Forrest & Dr. Richard Mizerski. NTC Publishing and

The American Marketing Association: (Chicago, '96) 378 pages. ISBN 0-8442-3426-5.

CD's

  
 

CD-Marketing: Your Desktop Companion- 1. 1

Edward Forrest & Nigel Pope (Irwin/McGraw-Hill, 2001) ISBN 0-07-471063-X.

CD-Marketing: Your Desktop Companion- 1. 0

Edward Forrest & Nigel Pope (Irwin/McGraw-Hill,  ISBN 0-07-470788-4)

Winner (June, ’00)“Technology Showcase-CD-ROM of the Year” by the Australian Publishers Association.

CD- Learning TV Interactive – Canal Math

Executive Producer -Produced in conjunction with QUAI Nord, Paris, France. '96