Dr. Ed Forrest *Professor of Marketing


    Chair - Department of Management & Marketing



* Vita/Resume´


318 Rasmuson Hall - University of Alaska-Anchorage

             Email: ejforrest@alaska.edu - Phone: 907-786-4161


  • Areas of Interest: Market Segmentation, Consumer Behavior, Marketing Communication & Advertising

  • Research Focus: Impact & applications of Artificial Intelligence and new communication technologies on marketing strategies and education.

  • Originally conceived, coined & operationalized segmentation concept of Technographics

Recent Publications:


   "Impact of Artificial Intelligence on Marketing’s Role and Function,"  McDowell, Forrest, Hoanca, Encyclopedia of Information Science and Technology, 4th edition, (Publisher- IGI Global- Feb. '17)

  "Artificial Intelligence: Marketing's Game Changer," Forrest, E. & Hoanca, B., In-  Trends and Innovations in Marketing Information Systems, Tsiakis, Theodosios, (Publisher- IGI Global, 2015)

   "Artificial Intelligence: Marketing Implications & Applications," Edward Forrest &  Bogdan Hoanca, Alaska  Business Monthly, Dec. 1, 2014.

  "The Marketing Profession: Emerging Technologies & Needed Skills," Forrest, E. & Rose, M., In- Internet Marketing for the Curious: Why Study Internet Marketing, (ISBN 978-1-925128-22-2), Vaidya, Kishor, University of Canberra, Canberra, Australia

  Mobile Rising: Mobile Marketing & The Imminent Predominance of the Smartphone , Alpana M. Desai & Edward Forrest,  E-Marketing in Developed and Developing Countries: Emerging Practices- edited by Hatem El-Gohary,  (Publisher: IGI Global, April, 2013).

  "Additive Digital Manufacturing: A Paradigm Shift in the Production Process and Its Socio-economic Impacts ," Forrest E. & Cao Y., Engineering Management Research, Vol. 2, No. 2, November, 2013.  




Internet Marketing Intelligence: Research Tools, Techniques and Resources

Edward Forrest. (McGraw-Hill/ Irwin, 2003- U.S. ISBN 0-07-282111-6 / Australia ISBN 0-074-711-20-2).

The New York Times: Guide to Marketing,

Jamie Murphy & Edward Forrest- Editors, (South-Western College Publishing, '99- ISBN O-324-04182-9). 

Internet Marketing Research: Resources and Techniques

Edward Forrest. (McGraw-Hill Publishing -Australia, Nov. '98) 250 pages. ISBN 007-470-598-9.  Nominated (June, ’99)“Tertiary Book of the Year” by the Australian Publishers Association.

CyberMarketing: Your Interactive Marketing Consultant.

Edited by Regina Brady, Dr. Edward J. Forrest & Dr. Richard Mizerski. NTC Publishing and  The American Marketing Association: (Chicago, '97) 326 pages. ISBN 0-8442-3442-7.

Interactive Marketing: The Future Present.

Edited by Dr. Edward J. Forrest & Dr. Richard Mizerski. NTC Publishing and

The American Marketing Association: (Chicago, '96) 378 pages. ISBN 0-8442-3426-5.




CD-Marketing: Your Desktop Companion- 1. 1

Edward Forrest & Nigel Pope (Irwin/McGraw-Hill, 2001) ISBN 0-07-471063-X.

CD-Marketing: Your Desktop Companion- 1. 0

Edward Forrest & Nigel Pope (Irwin/McGraw-Hill,  ISBN 0-07-470788-4)

Winner (June, ’00)“Technology Showcase-CD-ROM of the Year” by the Australian Publishers Association.

CD- Learning TV Interactive – Canal Math

Executive Producer -Produced in conjunction with QUAI Nord, Paris, France. '96