Dr. Edward Forrest

E-mail: edwardf@cbpp.uaa.alaska.edu

• Fellow- Australia Marketing Institute, 1998-2000
  Member- Consultancy Reference Group To The Arts Office/ Queensland Office of Arts and Cultural Development, May 1997-2000.
• Executive Editor, International Interactive Communications Society Journal Interact (1991-1992).
• Advisory Committee, State Travel and Tourism Advertising Agency Selection, Florida Dept.of Commerce, 1991.
• Select member, The Psychology of Interactive Multimedia – Exploratory Group, sponsored by California School of Professional Psychology and The Compact Disc-Interactive Association of America, 1992.
• Select member, Florida Motion Picture, Television and Recording Arts Advisory Council,1992-94
• Academic Advisory Board Member For Information Infrastructure/ CD-ROM-Encyclopedia Project, Jones Educational Networks, Inc. (Mind Extension University) Jones Interactive, Inc., Englewood, Colorado.
  National Multimedia Association of America.

Professional Affiliations:
American Marketing Association

Scholarship/Creative Activity:
BOOKS-----

2003/ Internet Marketing Intelligence: Research Tools, Techniques & Resources (McGraw-Hill / Irwin)

1999/ The New York Times: Guide to Marketing, Jamie Murphy and Edward Forrest- Editors, (South-Western College Publishing, ISBN 0-324-04182-9)

1998/ Internet Marketing Research: Resources and Techniques. Edward Forrest. (McGraw-Hill Publishing -Australia, Nov. '98) 250 pages. ISBN 007-470-598-9.
Nominated (June, ’99)“Tertiary Book of the Year” by the Australian Publishers Association.....

1997/ Cyber Marketing: Your Interactive Marketing Consultant. Edited by Regina Brady, Dr. Edward J. Forrest and Dr. Richard Mizerski. NTC Publishing and The American Marketing Association: (Chicago, 1997) 326 pages. ISBN 0-8442-3442-7.....

1996/ Interactive Marketing: The Future Present. Edited by Dr. Edward J. Forrest and Dr. Richard Mizerski. NTC Publishing and The American Marketing Association: (Chicago, 1996) 378 pages. ISBN 0-8442-3426-5....


1995/ Issues in Interactive Communication: The Impact of the New Communication Technologies on Society, Executive Editor and Producer, Edward Forrest. Editors- Edward Wotring, Jamie Murphy, Philip Rothchild. An electronic book

-----BOOK CHAPTERS-----
1997/ “Hits, Views, Clicks, and Visits: Web Advertisers Face Data Jungle,” Jamie Murphy and Edward Forrest, Cyber Marketing: Your Interactive Marketing Consultant (NTC Publishing and The American Marketing Association: Chicago, 1997). pp.247-256.....

“The Impact of Interactive Communication on Advertising and Marketing,” Edward Forrest, Lance Kinney, Michael Chamberlain, CyberMarketing: Your Interactive Marketing Consultant (NTC Publishing and The American Marketing Association: Chicago, 1997) pp. 79-92. And, Interactive Marketing: The Future Present, pp. 269-282.....

1996/ “Consuming Technologies at Home: New Consumer Research Techniques,” C. Edward Wotring, Joseph Kayany, Edward Forrest, Interactive Marketing: The Future Present, pp. 269-282.....

1995/ "The New Communication Technologies: Evolution or Revolution?" Forrest, Wotring and James, in Forrest, et. al. Interactive Communication: The Impact of the New Technologies On Society

"Some Final Predictions: From Sure-fire Bets...to...When Pigs Fly," by Forrest and Chamberlain, Interactive Communication: The Impact of the New Technologies On Society

"From Mass-to-Multimedia Research: New Paradigms and Future Directions", by Dr. C. Edward Wotring, Dr. Joseph Kayany, and Dr. Edward J. Forrest, Interactive Communication: The Impact of the New Technologies On Society

1989/ Edward J. Forrest and C. Edward Wotring, "Research and Evaluation," in William Wells (et. al.) Advertising: Principles and Practice, New York: Prentice Hall, 1989. Pages 511-529...........

Barry Sapolsky and Edward J. Forrest, "Measuring VCR Ad-Voidance," in Mark Levy, The VCR AGE: Home Video and Mass Communication, Sage, 1989. Pages 148-167.........

-------REFEREED JOURNAL ARTICLES-------
2004-"An investigation into commitment in non-Western industrial marketing relationships" Leonard V. Coote, Edward J. Forrest and Terence W. Tam, Industrial Marketing Management ,Volume 32, Issue 7 , October 2003.

2002/“The Effect of Information, Transformation and Involvement,” Nigel Pope, Edward Forrest and JeaneyYip- Australian Journal of Electronic Commerce.

1999/ “Risk Factors Affecting the Intention to Purchase Sporting Goods on the Internet,” Nigel Pope, Mark Brown, Edward Forrest, Sports Marketing Quarterly, Volume 8, Number 2,1999: 25-35.....

1998/ "A Content Analysis and Three Continent Comparison of the Features of Successful Sports Marketing Web-sites,” Pope N. K, Forrest E. J. Accountability and Performance, Vol.4, No. 3, Dec.’98: 101-112.....

1997/ "The Relationship Between Fan Involvement and Web Site Response," Asia-Australia Marketing Journal, Volume 5, No.1 December 1997: 71-81, Nigel K. Ll. Pope and Edward J. Forrest. Evaluation of sport web site effects controlling for web-user's involvement....

“A Proposed Format For The Management Of Sport Marketing Web Sites," Nigel K. Pope and Edward J. Forrest, Cyber-Journal of Sport Marketing, Volume 1, Number 2. April, 1997. (http://www.cad.gu.edu.au/cjsm/archives.htm)...........

1996/ "Hotel Management and Marketing on the Internet," Cornell Quarterly, Volume 37, No. 3, 1996: 70-82, (Jamie Murphy, Edward J. Forrest and C. Edward Wotring).........

"Restaurant Marketing On the Worldwide Web," Cornell Quarterly, Volume 37, No. 1, 1996: 61-71, (Jamie Murphy, Edward J. Forrest and C. Edward Wotring). http://hotelschool.cornell.edu/pubs/feature/, Article analyzes the utility of web for marketing and management for restaurateurs..........

"Relational Control and Interactive Media Choice in Technology Mediated Communication Situations," Human Communication Research, Volume 22, No. 3, 1996: 399-421, (Joseph M. Kayany, C. Edward Wotring, and Edward J. Forrest).........

1995/ "An Exploratory Study of the Perceived Benefits of Electronic Bulletin Board Use and Their Impact on Other Communication Activities," Journal of Broadcasting and Electronic Media, Volume 39, No. 1, 1995: 30-50 (Michael L. James, C. Edward Wotring and Edward J. Forrest). An on-line survey of bulletin board users on Prodigy and Compuserve information services.........

1991/ "The Production and Marketing of CD-I and DVI: Lessons from IVD," Interact, Volume 3, No. 1, l991: 24-29. (Christopher Corum, C. Edward Wotring, Edward J. Forrest and Michael L. James. An overview of educational research and the emergent advantages of interactive technologies..........

"Multimedia Musings - Media Myopia," Edward J. Forrest, Michael L. James, C. Edward Wotring, Interact, Volume 3, No. 1, 1991: 52-57. A review of the initial (mis)applications and (mis)perceptions surrounding the introduction of new communication technologies......

1988/ "Segmenting VCR Owners," Journal of Advertising Research, Volume 28, No. 2, April/May 1988: 29-40 James Potter, Edward J. Forrest, Barry Sapolsky and William Ware. A survey of 1,100 VCR owners; Introduced the concept of Technographics.

----Recent Conference Papers:

"Consumer Attitudes Towards Genetically Modified Foods: Development of a Multidimensional Scale," Nigel Pope, Kevin Voges, Mark Brown, Edward Forrest, Australia New Zealand Marketing Educators' Conference, Wellington, New Zealand, Dec. 2004

2002/ “Consumer Behavior Assumptions of E-Commerce: Five Critical Considerations” Irfan Ahmed & Edward Forrest- The National Business and Economics Society, Maui, Hawaii, March 2002

2001/ "Marketing International Education Online: An Exploratory Study," Gomes, Liza; Murphy, Jamie and Forrest, Edward, Western Australian Workshop on Information Systems Research, 26 November. Perth, Australia

Honors, Awards, Certificates, Licenses:
2002/- Marketing: Your Desktop Companion 1.1, Edward Forrest and Nigel Pope (Irwin/McGraw-Hill- Winner-- “Technology Showcase-CD-ROM of the Year” by the Australian Publishers Association- Awards for Excellence in Educational Publishing-

1999/ Internet Marketing Research: Resources and Techniques by Edward Forrest.
Nominated as “Tertiary Book of the Year” (single title category) by the Australian Publishers Association - Awards for Excellence in Educational Publishing- June, 1999.........

1995/ CD-i disc "Algebra TV Interactive" selected “Best of New Talent” in worldwide competition. Presentation at the Milia '95 International Publishing and New Media Market Convention, Palais des Festivals- Cannes, France (Jan. 12-16) 1995..........

1994/ "Significance of Relational Control and Interactive Media Choice," Broadcast Education Association, Joseph M. Kayany, C. Edward Wotring, and Edward J. Forrest, 1st Place Award, Open Category, Communication Technology Division, 1994..........

1993/ Selected as United States Representative to International Panel of Judges for: 2nd ANNUAL MOBIUS AWARDS for Scientific, Industrial, Educational and Cultural MultiMedia - Paris, France (Oct.1-2, 1993)..........

"An Exploratory Study of the Perceived Benefits of Electronic Bulletin Board Use and Their Impact on Other Communication Activities," Broadcast Education Association, Michael L. James, C. Edward Wotring and Edward J. Forrest, 2nd Place Award, Debut Category, Communication Technology Division, 1993...........