Dr. Yong Cao

E-mail: afyc@uaa.alaska.edu

• Marketing Modeler, Zilliant Inc., Austin, Texas, January, 2000-August, 2000
  • Responsibility
    • R & D research for price optimization
    • Click stream, consumer navigation analysis and segmentation
    • Price elasticity analysis
    • Basket analysis
    • Internet e-tailing
• Analytical Research Fellow, Locus Group, Austin, Texas, June, 1999-January, 2000
  • Responsibility
    • Optimization in promotion campaign
    • Design data mining techniques in database marketing
    • Modeling customer response using decision tree and latent class models
    • CRM in banking, financial services and charity donation
• Prior to joining th UAA faculty in 2002, Dr. Cao tought at the University of Iowa, Gotenburg University. He was marketing modeler at Zilliant.com and analytic research fellow at focus group.

Areas of Expertise:

• Dr. Cao specializes in database marketing and internet pricing models.
• E-commerce and e-tailing
• Banking and financial service
• Customer relationship management
• Database marketing
• Supply chain and channel management
• Experimental design and analysis
• Generalized linear models, survival/hazard techniques, logit / probit response modeling
• Multivariate analysis, Bayesian modeling and Latent class models
• Regression analysis, factor analysis, CART, mathematical programming, forecasting and time series analysis

University, Professional, Public Service:
Member American Marketing Association

Professional Affiliations:


Scholarship/Creative Activity:

• Cao Yong and Thomas Gruca, “Reducing Adverse Selection through Customer Relationship Management,” Journal of Marketing, forthcoming.
• Cao Yong and Thomas Gruca, “Influence of Pre and Post Purchase Service on Prices in the Online Book Market,” Journal of Interactive Marketing, special issue on Internet Pricing 2004, 18 (4). Autumn 2004.
• Zhao Hao and Yong Cao, “The Impacts of E-Tailer’s Inventory Policy on Price, Delivery and Customer Responses,” Journal of Retailing, 2004, Vol. 80. No.3.
• Cao Yong and Hao Zhao, “Evaluations of E-tailer Delivery Fulfillment: Implications of Firm Characteristics and Buy Heterogeneity,” Journal of Service Research, Vol. 7, No.1, May, 2004.
• Cao Yong and Thomas Gruca, “Internet Price Competition: Strategy, Resources and Stock Market Dynamics,” Journal of Service Research, Vol. 6. No. 1. August 2003.
• Cao Yong, Thomas Gruca and Bruce Klemz, “Internet Pricing, Price Satisfaction and Customer Satisfaction,” International Journal of Electronic Commerce, Vol.8, No.2, Winter 2003-4
• Zhao LingXun and Yong Cao, “The Contributions of Labor, Capital and Technology in Regional Industrial Growth, the Case of Manufacturing Sector of State-Owned Enterprises 1978-1988 in China,” Scientia Geographica Sinica. Vol. 15. No.1, Feb 1995.
• Cao Yong and Vern Hauck, “Changes and Strategies for China in a New International Territory Economy and Geo-political Environment,” Territory and Regional Economy, No. 2 1995.
• Cao Yong, “Economic Cooperation Between China and Pan-Pacific Countries: Implications for Economic and Regional Development of China,” The Journal of Chinese Geography, Vol. 4., No., 3/4, 1994.
• Cao Yong, “International Competition and Cooperation of China’s Bohai See Rim Area up to 2000,” Geographica Sinica, Vol. 49. No.5, September 1993.
   

Papers/abstracts in Conference Proceedings

• Determinants of E-Tailer’s Loyalty: Price, Services and Market Characteristics. With H Zhao. International Conference on Service Systems and Service Management 2004, Beijing, China.
• A Dynamic Model of Multiple Channel Usage and Channel Perceptions in B2B Market. With T. Gruca. Proceeding of 2003 Direct Marketing Educator’s Conference, Orlando, Florida.
• Competition between Online Store and Offline Retailers: the Implications of Free Riding. INFORMS Marketing Science Conference, 2003, University of Maryland.
• Consumer Purchase Behavior as Influenced by Online Retailers’ Provision of Customer Services: The Case of Unobservable Customer Service Quality. With H Zhao. ACR Asia Pacific Conference Proceeding, 2002.
• Retail Price Dispersion: Consumer, Firm and Market Determinants, With T. Gruca. Enhancing Knowledge Development In Marketing, Grove, Stephen And Greg Marshall (Eds.), Chicago: American Marketing Association 2001.
• The Perceptions of E-tailer Delivery Fulfillment: Impacts of Firm Factors and Customer Characteristics. With Hao Zhao, INFORMS Marketing Science Conference, Alberta, Canada, June 2002.
• Determinants of Online Customer Loyalty in a Dynamic and Competitive Environment: The Role of Observable and Unobservable Services. with Hao Zhao, Marketing Science Conference, Alberta, Canada, June 2002.
• An Empirical Investigation of Customer Multidimensional Online-Offline Channel Perceptions and Multi-Period Channel Usage in B2B Market. With Thomas Gruca, Marketing Science Conference, Alberta, Canada, June 2002.

Honors, Awards, Certificates, Licenses:
Dr. Cao has been awarded the special travel award by Commission on Industrial Change, International Geographic Union